Get Your Business On The Web And Make More Money
Web presence is becoming more and more important to businesses in order for them to keep up with, or even get ahead of their competitors. Joining the web community offers many benefits, having a website can assist organisations in handling enquiries, making sales, marketing, brand awareness and customer service just to name a few. Getting on the web improves the efficiency of just about any business which will eventually lead to making more money.
Rob Perry Design can help your organisation to achieve this. We have expertise in web design, digital marketing, business strategy, sales and consultancy. Which means not only can we build your website, but we can also devise and implement a digital marketing strategy to ensure that your website delivers optimum success.
We aim to develop strong relationships with our clients so we can offer them friendly, on going support on the web as and when they need it. Once your website has been built, we can update it for you as regularly or irregularly as you like. Just call our sales line or send us an email when you need any work doing and we will be happy to help.
If you would like to maintain your website youself we can set up a content management system (CMS) which will enable you to edit the content of your website yourself over the internet without the need for any web design or programming skills.
Web Design and Digital Marketing Services
Our standard services are listed below. We understand that every business has different needs so if you cant find exactly what you are looking for here, please get in touch with sales to discuss your specific requirements as there is still a good chance that we can help you.
Web Design
Customers consider your website to be an online reflection of your company's image. To a new customer the better your website looks, the more positive their perception of company and the more likely they are to buy from you. Thats why we focus our efforts on designing professional, stylish, practical websites that leave your online visitors breathless with admiration.
We have packages that cater for every need and we offer both static and dynamic (database driven) website design. We can provide web maintainenace and update your website as and when you ask us to or alternatively we can set up a content management system, allowing you to keep the website updated yourself without the need for any programming skills over a user friendly web interface. All of our websites include a consultation, .co.uk domain name, one year hosting, one email address, web design and build. Plus one month free web maintenance and submission to search engines.
Wondering where to start? Please visit our Website Planning section to find out what you need to do next.
Website Management
Once we have built your website we can maintain it for you. Any changes you would like to make to your site are just an email away no matter how regularly you require them. Some organisations need weekly updates to their website where as others are happy to leave their sites unchanged for up to six months or longer. Please get in touch with sales and we will advise you on which update programme is best for you.
We offer a pay as you go service where we charge for web maintenance at an hourly rate or quote on an individual basis. If you prefer we can offer a monthly fixed rate service that entitles you to a pre-agreed amount of web maintenance hours per month, the best rates apply with this option.
We can also integrate a content management system (CMS) into your website. This will allow you to easily add, remove and edit the content on your website over the internet without the need for any web desin or programming skills. This may be the best option if the nature of your business is e-commerce, or if you need to change products, stock levels or prices on a regular basis.
Search Engine Optimisation (SEO)
Search engine optimisation is a lengthy process but it has exeptional rewards. We can help to grow your website organically making sure that it rises up the rankings in search engines such as Google and Yahoo when potential customers search for certain keywords or phrases. If you like you can get involved with the SEO of your website, we can teach you how to use the latest social media applications such as Facebook, YouTube, Flickr and Twitter to help improve your sites ranking and save you money at the same time.
SEO has two stages, the first is internal and involves optimising your website content to make sure that it ranks well for appropriate keywords and phrases. The second stage is external and involves generating awareness and recognition on the web by submitting your site to all of the search engines, a variety of web directories and backlinking from other relevant sites.
Google Analytics is set up for all SEO websites which enables you to monitor the success of your campaign and track your visitors activity on your site.
Search Engine Pay Per Click (PPC)
Pay per click campaigns instantly drive traffic to your website, this marketing tool will guarantee your website a place at the top of search engines like Google when customers search for keywords or phrases that you choose. Every time a customer clicks on your advert it costs a fee (the fee depends on the demand for the keywords you choose) you can set a daily budget which enables you to keep tight control over your advertising spend. Advert impressions and click throughs are monitored in real time so you can measure the success of your marketing campaign. We can also provide monthly reports free of charge if you require.
We are now offering Facebook PPC campaigns where we can target specific customer groups based on their location, gender, age, interests and education. It also possible to set up the campaign up to only show the advert on profiles that contain certain keywords that you select.
Google Analytics is set up for all PPC websites enables you to monitor the success of your campaign and track your visitors activity on your site.
Social Media Advertising
Social media applications such as Facebook and YouTube provide an important advertising platform to businesses that want to increase their online awareness. Advertising on social media applications helps to drive traffic to your website and keep your customers up to date with your most recent business developments and special offers. We can set up pages and groups for your business on social media websites. This will enable you to gather an online community of people that are interested in your business, we can then market your products and services to the community. Your customers can also share photos, chat to each other and make friends with other people that have shared interests.
Social media applications also offer paid advertising, allowing you to segment customers based on their interests. For example, we can set up an advertising campaign for your business that is directed towards people that live in a particular area, are of a particular age, have a particular hobby. It is possible to segment customers right down to what they watch on TV if you like. Social media advertising has huge scope and many businesses are now using this in conjunction with search engine marketing.
Digital Media
For many businesses digital media has become the chosen method of communicating with customers, examples of digital media include; electronic brochures (PDF), digital business cards, E-flyers and digital presentations.
Digital media offers many benefits to businesses. Most forms of digital media can be delivered instantly over the internet (with the exception of media that is stored physical device susch as a CD which is then posted). Because delivery is electronic, it is usually free which helps to minimise costs. Finally digital media can be edited and updated in real time, for example we could produce an electronic brochure that is sent to your customers, every time they open the brochure, it connects to your website and checks for updates. This enables you to always have your most up to date prices, products and services available to your customers.
Not everything has to be digital! We can design printed literature for you such as brochures and other promotional material. We can even arrange the printing for you or provide the digital media for you on a disc so you can go to the printers yourself.
Email Marketing
We can design and send email shots to your customers, keeping them informed of your new business developments, new products and special offers. Customer details are collected via a contact form placed on your website and are stored in an excel spreadsheet. We then execute email marketing campaigns from this excel spreadsheet every week, month or few months depending on your requirements. Email marketing shots can contain both text and images and are professionally designed to look like a webpage, please fill your details into the Newsletter Sign Up to receive this months Rob Perry Web Design email marketing shot.
Links are placed in the email directing traffic back to your website. Email shots help to increase your customers top of mind awareness of your company and its products so when the time comes to buy, your company is the first they think of. Special offer promotions work well with email shots, perhaps offering money off if the customer orders within a certain time frame etc. Please get in touch to discuss your individual requirements as we will be able to suggest marketing ideas based on the specific markets that your business operates in.
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